Wow! Are these your favourite snacks?
Are these the stuff you cannot stop eating even though you have already have a meal?
Do you tend to eat more when you are facing lots of homework? Or when the report deadline is approaching?
Since last week was the grievous reading week, I have found that I consumed lots of snacks, almost twice more than before. I started to think about the consumer psychology behind the hot sale of snacks. In this blog I will discuss the reason why we would like to eat snacks even though we have already had a meal and my own explanation to the phenomenon that when we are under pressure, anxiety, we tend to eat more snacks.
So first, why do we eat snacks after meals?
Perhaps it is indeed because we are feeling hungry. Carving thoughts for snacks after a meal exist for the reason that our body is telling us to give it more energy. This process is linked with a kind of hormones, namely ghrelin. It is a key hormone involved in appetite regulation. If you have not eaten enough, your stomach will release ghrelin, which travels to your brain and makes you think of food. However, it takes certain time for us to recognize we are full after we are physically full (Cormier, 2010). So sometimes it can be a trick made by your cognition.
On the other hand, we eat that just because we can easily get it or it stands in front of our eyes. This can be explained by the evolutionary psychology, which demonstrates that before modern civilization it was hard to get food so when human is lucky enough to get food they would tend to eat over. This proved that we are able to move on to snacks as soon as we finish our savory meal (Jacoby, 2009). Therefore, the accessible snacks like chocolates, candies, crisps and etc. in our cupboard are always our choices. This is similar to Cohen and Farley’s perspective, which thinks that people tend to have snacks because of automatic eating behaviors. Eating does not need conscious effort. So human’s eating snacks is simply because they see it which stimulates their desire for the sweet, salty tastes.
So do you realize that you consume snacks not because you really need it or it fills your stomach? People purchase snacks may initially think it can be a choice when they are in a hunger but as a matter of fact people eat it just because they see it and they are greedy! Snack retailers are making lots of profit due to such psychological phenomenon!
Then I’ll present my own idea for the reason why we would like to intake snacks when we are studying and under certain pressure. Basically, the process of studying accelerates energy consumption since brain cells are more active biologically and this increases metabolism. So under such circumstances, we are more likely to feel hungry. Moreover, eating can be a good way to transfer our attention. After the long time tension of our brain, we tend to alleviate our work strain by eating. Waterhouse et al. (2005) have confirmed that when people are under pressure, the frequency of taking snacks is higher due to the eating can temporary lighten stress.
Are you a snack addict? Retailers are taking advantage of these consumer psychologies to making large profits. I hope this blog will attract you guys.